Most hotel websites look good, but stumble when it comes to actually converting a booking. The reason is usually not the design — it's missing fundamentals.

Below, we've gathered ten features every hotel site needs, regardless of property type. Compare your own site against this list for a quick self-assessment.

The vast majority of accommodation searches happen on phones. If the site doesn't display properly on mobile, buttons can't be tapped, or it requires horizontal scrolling, everything else becomes meaningless.

Speed matters just as much; a page that loads slowly, especially on a mobile connection, gets abandoned. Running securely over https is no longer optional — it's required to avoid browser warnings.

Each room type should have its own page, with square footage, capacity, bed configuration and amenities stated clearly. Visitors shouldn't get lost in paragraphs while comparing two rooms.

The gallery should be realistic. Over-edited photos may bring bookings short-term, but they turn into negative reviews. Even if you don't want to give an exact figure, providing a price range sets expectations correctly.

The booking step should be visible from every page. Visitors shouldn't have to hunt through the menu. For smaller properties, a simple request form is the right solution; for larger ones, a real booking engine.

Contact information shouldn't be hidden. Tapping the phone number on mobile should start a call, and the WhatsApp link should open with one tap. The address should be given along with a map.

If you host international guests, at least one foreign language is essential — and it needs to be a real page, not an automatic browser translation, which won't make you visible in search.

Trust signals are missing on most sites: guest reviews, certifications, clearly stated cancellation and refund terms, and a privacy notice. These are quiet but effective details that reduce hesitation before booking.