An aparthotel and guesthouse website is built to give visitors the three things they care about most, right on the first screen: availability, price range and contact. Since booking at these properties usually happens by phone or WhatsApp, the site guides visitors toward contact through the shortest possible path.

If you offer different stay types — long-term stays, monthly rentals, student housing — each is explained separately, which reduces mismatched inquiries and wasted phone calls.

At these properties, the visitor's question is almost always the same: do you have availability, how much, and where? The site should answer these three questions without hiding them. Sites that fully conceal pricing often don't increase call volume — they just send the visitor to a competitor.

If you don't want to give an exact price, we recommend using a price range or season-based information instead. This sets the right expectation and reduces unnecessary calls.

If you offer monthly rentals, student housing or employee accommodation, each of these represents a different search intent. Instead of explaining everything on a single page, building separate pages gives both clarity for visitors and an advantage in search engines.

On these pages, critical details — contract length, deposit, who's responsible for utility bills — are stated clearly, so expectations are aligned before the conversation even starts.

At aparthotels and guesthouses, guests' biggest concern is cleanliness and whether the photos match reality. So showing the room from more than one angle — bathroom, kitchen, inside the closets, and the view from the window — increases conversion.

Photos shouldn't be over-edited or look different from reality. Images that inflate expectations may bring bookings short-term, but they turn into negative reviews.

For these properties, traffic mostly comes from district- and neighborhood-based searches. When the site is built, your area, nearby landmarks and transport options are worked naturally into the text.

If you don't have a Google Business Profile, we set one up; if you do, we make sure it matches your site's information exactly. Writing your address and phone number identically everywhere is a detail that matters more than expected for local rankings.